Bottom Line Faith

Trusting God with the First Fruits with Beatty Carmichael

February 28, 2018

Beatty is recognized as one of the leading experts in professional-to-consumer marketing. His professional career began in 1997 when he formed a marketing company to service the booming telecommunications industry. His clientele was composed of independent sales professionals for whom he developed proprietary marketing technologies. These technologies helped clients generate ongoing sources of pre-qualified prospects for their services. One sales manager in Ohio exclaimed her sales team had increased their sales by ten times after using Beatty’s technology for only five months. As other clients began hitting sales records, word of their success began to spread. Beatty’s business grew and, altogether, has serviced tens of thousands of independent sales professionals. During the first 15 years, Beatty successfully applied his expertise in over 15 industries including health & wellness, weight loss, legal, accounting, travel, medical benefits, nutritional supplements and more.

In 2012, Beatty turned his focus to serving the residential real estate community. He had a vision of doing something agents had never been able to do before: identify sellers before they came on the market so they could get the listing first. Using marketing and technology he had previously perfected, Beatty launched Master Grabber in 2012, which quickly became one of the leading marketing companies helping agents generate more listings.

Beatty consistently pushes the “marketing envelope” testing and finding new ways to deliver increased results to his clients. This vigorous pursuit has led to a number of never-created-before marketing services filling needs most agents and other sales professionals have no solutions for. It has produced patent-pending technologies, expansion into the residential mortgage industry, the title industry, and beyond.

3:51– What is Master Grabber? Where did you get the name? What do you do?
7:08– My long story told short…
10:12– My faith journey
11:47– How does your faith shape your leadership and how you run your company?
17:04– A word of advice
19:29– How do you try to mentor the next generation of leader?
24:58– What do you see as the next phase or season of life for you in business? And how do you see the Lord using you in the marketplace?
26:03– The 4:23 question

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